Attribution of MAIL shares to certain employees and associates

Milan, 6 April 2021 – MailUp S.p.A. (MAIL) (the “Company” or “MailUp Group”), MailUp S.p.A. (the "Company" or "MailUp"), a company admitted to trading on the multilateral trading facility AIM Italia and operating in the marketing technology field, hereby notifies that on 1 April 2021 – following the Board of Directors resolution on 23 March 2021 – n. 72.373 shares were assigned to certain managers and associates following the positive verification of the current MBO plan as resolved on 12 May 2020. The shares will bear a lock up of 30 days. The above-mentioned shares come from the stock of treasury shares owned by the Company, acquired as per the resolutions of the Company’s General Shareholders Meeting on 26 April 2018, 18 April 2019 and 23 April 2020. Such resolutions – which granted the Board of Directors powers to purchase and dispose, for an 18-month term beginning from the date of the resolution, up to a maximum number of treasury shares which may not exceed 10% of the share capital – allow the use of treasury shares towards beneficiaries of stock option plans or implementing new plans or free-of-charge allocation to shareholders, in compliance with the rules and regulations in force, including through intermediaries. Therefore, on 1 April 2021 each eligible beneficiary of the MBO incentive plan, who explicitly requested it, received a corresponding number of shares calculated on the basis of the weighted average share price of the 30-trading-day period ending on 19th March 2021 (included), hence at a share price equal to Eur 4.5035.