Appointment of the Investor Relator of the Company

Milan, 13th June 2018. The Board of Directors of MailUp S.p.A. (the “Company” or “MailUp”), a company listed on AIM Italia multilateral trading system, and operating in the marketing technologies (MAIL.MI; Bloomberg: MAIL IM; ISIN IT0005040354) appointed today the Director Micaela Cristina Capelli as Investor Relator of the Company, granting her powers thereto and in general management over marketing and investor relations activities. Accordingly, Micaela Cristina Capelli becomes an Executive Director of the Company, losing the independence requirements as defined under Article 148(3) of Italian Law Decree No. 58/1998 [Consolidated Law on Finance, known as “TUF”].